30 years ago Farouk Shami, one of the USA’s most awarded hairdressers career came to a grinding halt. He was told the toxic ammonia in the hair colour he was using every day was killing him. He was left with two options, continue and die or find an alternative. It was at that point he and a team of scientists invented the world’s first Ammonia Free Hair Colour.
Eco Hair Products CEO, Cliff Georgiades met Farouk at the 1996 World Hairdressing Championships in Washington. Cliff, one of Australia’s most awarded hairdressers was representing Australia as Artistic Director and world cup judge. Farouk and Cliff formed a strong bond that led to Eco Hair Products becoming the exclusive Australian distributor for Farouk Systems USA.
Today the CHI and BioSilk brands are distributed to over 144 countries in the world and used in over 200,000 hair salons.